BCom Sem 3 Business Administration English - Gujarati Medium Bhavnagar University Syllabus download
Course Name : BCom Sem 3
Tittle of the Paper : Business Administration III
Language : English Medium - Gujarati Medium
With effect from Academic Year: 2021-22
English Medium Syllabus
Unit : 1 Marketing
- Marketing: Meaning, Characteristics, Functions, Importance, Various Approaches, Difference Between Selling and Marketing, Marketing Mix, Marketing functions in Different Demand Situations.
Unit : 2 Branding & Advertising or Sales Promotion
- Branding & Advertising: Meaning, Merits and Demerits, Difference between Advertisement and Publicity.
- Sales Promotion: Meaning, Merits and Demerits, methods
Unit : 3 Market Segmentation & Pricing
- Market Segmentation: Meaning, Bases, Advantages and Limitations, Market Targeting.
- Pricing: Meaning, Objective, Factors Affecting Pricing and various pricing policy.
- Marketing Research: Meaning , Objectives, Scope, Stages, Methods, Importance and Limitations of Marketing Research, Ethical Issue and Market Research.
- Consumer behavior: meaning, importance, affecting factors
Business Administration BCom Sem 3 Mkbu Gujarati Medium Syllabus & English Medium Syllabus Pdf download
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Reference / Text –Books / Additional Reading :
- Marketing Management – Philip Kotler – Prentice Hall of India
- Fundamentals of Marketing – Stanton – Tata McGraw Hill
- Basics of Marketing Management – Dr. R. B. Rudani – S.Chand & Co.
- Modern Marketing – R.S.N. Pillai & Bagwathi – S.Chand & Co.
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